Benefits of Targeted Advertisements: A Spotify Fail

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Benefits of Targeted Advertisements: A Spotify Fail

I remember years ago when I was in college and Pandora took the Internet world by storm. It was awesome and everyone was taking advantage of its never-before-seen music capabilities. Unfortunately, that glory only lasted so long for me and I’m assuming the same can be said for others with the release of the ever-so-popular

Super Bowl XLVII Social Media Aftermath- Twitter Pushes On

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Super Bowl XLVII Social Media Aftermath- Twitter Pushes On

The week of the 2013 Super Bowl I wrote a post titled The Social Media Super Bowl that compared the teams, players, and brands involved. Some of that data was speculation, but now after Super Bowl XLVII is complete and the Baltimore Ravens are announced the winners (thank God!), we can revisit the social media

The Social Media Super Bowl: Brands, Players, and Teams

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The Social Media Super Bowl: Brands, Players, and Teams

It is that time of year again when true football fans loose their minds with football filled excitement. Even the non-fans who didn’t watch a single game are pumped with enthusiasm because guess what? It gives them a reason to PARTY on a Sunday. Who would have thought?! Regardless of the profile you fit, it

On the Path to a New UX :: The Rise of the Remembering Self

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On the Path to a New UX :: The Rise of the Remembering Self

Let me begin with a disclaimer- per usual, I will most definitely bird-walk… but stay with me, as I will earnestly try to come full circle. In the information technology industry (the realm of all things world-wide-web) we are continually trying to stay ahead of the curve… or better yet, build the next curve. In